Picture this: It’s 2007, it’s been three years since Halo 2 came out, and the excitement surrounding Halo 3’s launch is palpable. You’ve seen multiple trailers at this stage since the game’s unveiling at E3 2006, and you don’t think the hype can grow any further. Next, Xbox launches its Halo 3 ‘Believe’ marketing campaign, featuring a series of live action trailers. 15 years later, Halo 3: Believe is still revered as one of the greatest marketing campaigns in gaming history.
Xbox teamed up with then-Halo developer Bungie down the live-action route for their last major Halo 3 marketing push. “Believe,” as the campaign was dubbed, was a multifaceted effort with multiple trailers, an interactive website, a huge Diorama with dozens of handcrafted human and Covenant figures, and more. Most of you will probably remember the most famous pillar; the ‘Believe’ TV trailer.
As you can see, the trailer was made entirely using the aforementioned diorama and its figures