An era goes to the grave – EA breaks with Fifa after 30 years

An era goes to the grave – EA breaks with Fifa after 30 years
An era goes to the grave - EA breaks with Fifa after 30 years 1

After 30 years of marriage now goes EA Sports and Fifa different paths and unfortunately there is no friendly divorce. The reason for the terminated agreement is according to New York Times that the football association Fifa has once again shown its greedy side. The association has demanded a doubling of the price to extend the agreement with the video game giant, more precisely 1.5 billion more than before.

Now Fifa will instead lose the whole cake and from next year, EA will no longer be allowed to use Fifa’s brands in its games. This means, among other things, that it will no longer be possible to play official World Cup tournaments in the game. However, EA Sports has an agreement with, among others, UEFA, which means that European clubs and players will be included in next year’s edition of the football game, which by the way will be called EA Sports FC.

EA Sports and Fifa have been cooperating since 1993. As negotiations stall, Fifa loses its largest commercial partner. In addition to double compensation, the union also wanted to include its brand on even more EA products, something that the company refused to agree to.

An era goes to the grave - EA breaks with Fifa after 30 years 1

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