When the Apple Watch was launched in 2015, it soon became clear that it was the health features that attracted the most customers and were most appreciated. Apple shifted its focus to health and ever since, the watch has gained more and more features related to health and exercise.
But at the same time, Apple began an investment in running its own primary care clinics, reports Wall Street Journal. The company acquired a number of healthcare centers in Cupertino and in 2017 hired Sumbul Ahmad Desai, formerly of Stanford University.
She is now often part of Apple’s events where she talked about various health initiatives, but from the beginning, according to the Wall Street Journal, it was thought that she would develop Apple’s health centers.
Both Tim Cook and Apple’s chief operating officer Jeff Williams have major health interests and according to the newspaper, it was Jeff Williams who pushed the idea. Among other things, he is said to have talked about the current American system, such as patients only seeing the doctor once a year and only when something is already wrong. Apple Health Centers would instead help patients live healthier lives.
According to the Wall Street Journal, the project has stalled and internal criticism has not been welcomed. An app that has been tested for six months called Healthhabit and would be part of this has not gained a foothold among the employees who have been invited to participate and test.
Apple has responded to the article and says that several information is outdated and incorrect, but does not contradict the information as a whole.