Apple in the process of adjusting down App Store prices in Sweden

Apple often corrects prices on the App Store to, for example, adapt to changing VAT rules in different countries. This can happen as often as once a month, but with stores in over 175 countries and regions, changes do not come very often to each individual store.

The Swedish store last saw a price increase at the end of 2019 when the krona was at its weakest, and some prices went up 25 percent, for example apps that previously cost SEK 20 which now cost SEK 25.

Now the krona has been a little stronger for a while and Apple has decided to lower prices again. Sometime in May, the price reduction will be implemented, and there will be a reduction to almost the same level as before the previous increase. Here are some of the price changes (dollar price in parentheses):

  • 12 -> SEK 11 ($ 0.99)
  • SEK 25 -> SEK 20 ($ 1.99)
  • SEK 35 -> SEK 30 ($ 2.99)
  • SEK 50 -> SEK 45 ($ 3.99)
  • SEK 59 -> SEK 55 ($ 4.99)
  • 119 kr -> 109 kr ($ 9.99)
  • 239 -> 219 kr ($ 19.99)

The prices of Apple’s various services will probably remain at the previous level. Apple has kept the original prices even when newer services have received other prices. Apple Music, for example, costs SEK 99 a month ($ 9.99) while Apple TV Plus costs SEK 59 ($ 4.99).