In large ads in the American press, Facebook yesterday accused Apple of destroying the advertising market for small businesses by giving users an opportunity to stop collecting user data in a forthcoming iOS update. Something that, according to Facebook, prevents companies from providing consumers with targeted ads.
Apple has now responded to Facebook’s criticism. The Verge has published Apple’s full statement where they say, among other things, “It’s a simple matter of standing up for our users. Users should know when their data is collected and shared with other apps and websites – and they should have the choice to allow it or not ”.
Facebook has previously been accused of their app eavesdropping on users. Instagram, which is owned by Facebook, blamed a bug when iOS 14 introduced new privacy rules warned users that the camera was active, even though they were just scrolling through pictures and would not actively take pictures.
The battle is far from over. Facebook will publish another one advertisement in the week where they claim that Apple’s privacy check will change the internet for the worse. Apps will not request users’ permission until sometime early next year. The idea was that the change would have been implemented already when iOS 14 was released, but Apple backed off to give app developers more time to adapt to the new rules.