Article: List: 10 ways to improve the user experience on your website

A good user experience is the basis for getting visitors to stay on a website. And for the site to appear on Google at all, SEO is absolutely crucial. Here you can read about what determines whether a website is good or bad.

Ease of use is one of the most important things for people to want to stay on the website. Regardless of whether your goal is for visitors to book a service, leave their email address in a newsletter, or read a certain text, the website must be comfortable to look at and use.

What is a user-friendly website?

Here are 10 things that will make your site better:

1. Easy to navigate

A website should be easy to find. Otherwise you risk that visitors give up or do not click where you want them to. You get good navigation with a clear menu that can be quickly seen. The menu should of course also be easy to find!

2. Keyword optimization – SEO for websites

In order for visitors to find your website at all, it needs to rank well on Google. Then good SEO is needed, ie keyword optimization. SEO is quite complicated, but there is good help to be had from companies that Iamcontent.

Getting the page to rank high on Google involves many different things:

  • Update frequently with new content
  • Use headings like H1 and H2 correctly
  • Link to the page from other sites, and out to other sites
  • Well written, unique texts
  • Proper use of keywords

3. Readable texts for the website

This point is related to the previous one about SEO. By having well-written, keyword-optimized texts on your website

Create texts that visitors remember. The customer should feel like the site is talking to them! It should be easy and fun to read the text on a website. Avoid difficult technical words. Feel free to address the visitors directly with “you” or “you”.

4. Fast charging time

You have probably been annoyed by slow charging times more than once. If the site loads quickly, visitors will have a better experience and stay longer.

5. Mobile friendly website

Today, the mobile phone is at least as common to surf with as the computer. Therefore, the website must be adapted to mobile phone, as well as tablet and laptop. Otherwise, images and text may look strange, and in the worst case, it is not possible to use the website at all!

6. Call to action

Call for action on the website, so-called “call to action”. At the end of a text, you can encourage visitors to, for example, contact the company to book a meeting. Then do not forget to include a link to a contact page, or directly to an email address.

7. Professional photos and movies

You can deliver strong messages with professional images and movies. They also become a good complement to the text.

8. Customize the website to your target audience

The website should appeal to the right target group – do not write based on what you want to say but rather based on what visitors want to hear.

9. Uniform, airy design

Companies with a graphic profile should have a website that matches this. The design should be airy, with colors that appeal to the eye. Make sure that the contrast between background and text is good, so that the text is easy to read.

10. Clear information

We want to end the list by re-emphasizing the importance of navigation, clarity and user-friendliness on a website. A visitor should not have to look for information. Products, services, prices, company information and contact information should be easy to find.