Swedish sales start soon for Ikea’s gaming furniture
A total of six “families” with over 30 products aimed at PC players will soon be sold at Ikea in Sweden. After more than six months in the Chinese market, the investment made together with Asus Republic of Gamers is now broadening.
In October, it is planned that the various furniture and accessories will be available for purchase both online and in Ikea’s physical department store. Desks, chairs, cup holders, neck pillows and ring lighting are some of the products that are included in the new categories.
– We believe that there is a lot to do to democratize the gaming world, says Ewa Rychert, head of the Workspace category at IKEA of Sweden.
“Now we are taking the first step on our journey into the gaming world, and we are doing so by introducing affordable and relevant gaming products and complete solutions that we hope reflect people’s personality and taste.”
Launched in China
In September last year, Ikea unveiled a new partnership with the Asus Republic of Gamers brand (ROG) for the design of a new range of gaming products to be sold in Ikea department stores around the world.
The first gadgets now have launched as promised, and will initially only be sold in China before a global launch this fall.
Ikea and Asus have really taken in several product families and gadgets in many categories: Desks, chairs, a drawer, storage board, headphone stand, floor protection and even a ring lamp for streamers. Most are black or dark gray and in some cases with red or blue details, but there is also a white chair with blue accents.
The prices are in line with Ikea’s usual.
Asus and Ikea begin collaboration
Ikea has entered into a partnership with Asus Republic of Gamers (ROG) to develop a new series of affordable gaming furniture and accessories. It writes the company in one press release.
The series will consist of 30 different products and will first be launched in China in February 2021. In October 2021, the game interior will then appear in the rest of Ikea’s markets.
As part of the development, Ikea held several workshops with professional gamers and gaming fantasies in Shanghai to better understand their needs.
All furniture will be designed for user-friendliness, comfort and ergonomics specifically for gaming enthusiasts but also have a look that blends in with the rest of the furniture in the home.