On January 9, 2007, Steve Jobs introduced a new type of mobile phone called the Iphone. On June 29 of that year, sales began in the United States, followed by the United Kingdom, France, Germany, Portugal, Ireland and Austria. For Sweden, it took until the following year when the Iphone 3G was launched, but many chose to import the first model from abroad.
Many people questioned the investment, not least Microsoft’s then CEO Steve Ballmer who laughed at the product in a now classic clip:
If we look fifteen years ahead in time, the iPhone has sold billions of copies worldwide and greatly contributed to Apple’s market capitalization rising to $ 3,000 billion.
Since 2007, Apple has released 33 models of Iphone. After the first model that was simply called Iphone, we have seen Iphone 3G, Iphone 3GS, Iphone 4, Iphone 4S, Iphone 5, Iphone 5C, Iphone 5S, Iphone 6, Iphone 6 Plus, Iphone 6S, Iphone 6S Plus, Iphone SE, Iphone 7, Iphone 7 Plus, Iphone 8, Iphone 8 Plus, Iphone X, Iphone XR, Iphone XS, Iphone XS Max, Iphone 11, Iphone 11 Pro, Iphone 11 Pro Max, second generation Iphone SE, Iphone 12, Iphone 12 Mini, Iphone 12 Pro, Iphone 12 Pro Max, Iphone 13, Iphone 13 Mini, Iphone 13 Pro and Iphone 13 Pro Max.
This year’s models of Iphone are expected in the autumn and what they will be called remains to be seen, but it will probably be Iphone 14.