Micromania pinned in France for “deceptive marketing practices”

Any player who has ever purchased a game from a Micromania store has certainly been offered a paid warranty extension. It turns out, however, that the French reseller, a subsidiary of GameStop, was playing with French regulations in terms of guarantees and consumer rights. And he has just been seriously slapped on the fingers by the authorities.

Micromania has just been sanctioned for “deceptive marketing practices“by the French authorities. Behind the sanction is the Departmental Directorate for the Protection of Populations (DDPP) of the Alpes-Maritimes. And she criticizes him for the way he manages the guarantees related to the products he sells to his customers.

Suites of a “national survey, “the DDPP found various”breaches and breaches of legal guarantees of conformity and commercial guarantees. “ And sanctioned Micromania accordingly.

The homepage of the Micromania site on December 20, 2021

Promotions, news and deceptive marketing practices

In order to make the decision more painful, Micromania is forced to publish it on its various communication channels. The reseller has therefore published the press release below on its official website. And not that. His Twitter account and his Instagram page also display the message on a yellow background, to say the least:

Administrative injunction measure against the company “Micromania” to put an end to deceptive commercial practices in terms of guarantees at the end of a national investigation which led to the finding of various breaches and infringements in terms of legal guarantee of conformity and commercial guarantees. The DDPP des Alpes-Maritimes has ordered the company “Micromania,” to stop deceptive commercial practices consisting of:

1: To present confusing information on the rights of consumers in terms of legal guarantees of conformity and commercial guarantees,

2: To falsely present a guarantee called “Extended Warranty“as a commercial guarantee offered and sold by” Micromania, “when it turns out to be an insurance product managed by an insurance broker,

3: To restrict the rights of consumers by imposing, within the framework of the terms and content of the legal guarantee, obligations not provided for in the legal texts, or even by subordinating the validity of the contract relating to “warranty extension“to activation on the site within 15 days of purchasing it in store.

Such practices mislead consumers about their warranty rights and about the scope of the commitments of the advertiser “Micromania.”

The start of trouble for Micromania?

For information, one of the missions of the DDPP is consumer protection. It must ensure the clarity and honesty of commercial information delivered to consumers. It must also ensure that the business practices of the various professionals are fair.

In this case its investigation into the practices of Micromania determined that they did not respect these duties. The DDPP therefore used its powers of sanction recognized by decree to slap on the fingers of Micromania. However, the full content of the sanctions has not yet been communicated. It was not specified whether a fine or a possible additional penalty was imposed on Micromania. Indeed, the DDPP did not necessarily content itself with the order to put an end to deceptive marketing practices.

Note that this case does not necessarily end with this administrative penalty. Indeed, consumers have the possibility of bringing a case before a judge for violation of the provisions of the Consumer Code. And they can do so individually or as a group (via a class action suit). It remains to be seen how things will turn out.

What do you think of this situation? Does she surprise you? Do you think that posting these “deceptive marketing practices” is harming Micromania? Do you still shop at Micromania? Tell us all in the comments below.