In April it was launched Quibi, a streaming service that offers hundreds of mobile-adapted TV series with episodes that are only 5-10 minutes long.
If you prefer to watch TV series on your TV, we can announce that Quibi is now also available for Apple TV. After the free test period, the price tag is SEK 95 per month.
Although Hollywood mogul Jeffrey Katzenberg has spent more than a billion dollars on content, Quibi has not been a major success to date. At present, there are at most 500,000 subscribers, which makes it difficult to reach the target of 7.4 million subscribers within a year.
Recently noticed The Information that Jeffrey Katzenberg has tried to sell Quibi to Apple, but Eddy Cue who is responsible for the company’s software and services is said to have declined the offer. Nor do Facebook and Warner Media seem interested in getting their hands on the service.
In this context, it can be mentioned that Quibi only owns the exclusive rights for the TV series for two years, then it is up to the producers to offer the content to other stakeholders. In other words, Apple and Facebook can just as easily wait a while longer and then pick the raisins out of the cake for a much lower amount.