The iPhone 13 series, launched in the fall of 2021, delivers “some of the best results in many quarters”, according to a new report released by Consumer Intelligence Research Partners (cirp) and which 9 to 5 Mac first reported if.
There are more people who choose a model from the Iphone 13 series today, than from the Iphone 12 series at the same time last year. Iphone 13, 13 Pro, 13 Pro Max and 13 Mini account for a total of around 75 percent of Apple’s Iphone sales, a real jump up to 61 percent for the Iphone 12 models at the same time last year.
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Just Iphone 13 is the best seller overall, and accounts for 38 percent of total Iphone sales – the largest share for a single model in several years.
At the same time, customers have upgraded faster from their previous phone, a trend shift after more and more people have kept their phones for a longer period of time. According to the report, only 20 percent of new buyers had had their old phone for three years or more, when the question was asked during the second quarter of 2022. Last year at the same period, the figure was 34 percent. Real battery improvements and camera news in Iphone 13 can be part of the explanation.
Older Iphone models also sell well. Iphone 11, Iphone SE 2020 and Iphone XR together account for 15 percent of total Iphone sales.
The mini-series, on the other hand, is a less successful saga. Iphone 12 Mini and 13 Mini respectively account for about three percent market share each.
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