Well-known director Ridley Scott is currently completing Kitbag, a film about Napoleon that will appear on Apple TV Plus eventually.
In an interview with Hollywood Reporter Scott shares an anecdote from his recent collaboration with Apple, which was the classic commercial “1984” that was shown during one of the breaks at Super Bowl XVIII 38 years ago.
When the advertising agency Chiat / Day contacted him with a request to record a commercial for Apple, he first thought that it was the Beatles’ record company of the same name, with the following exchange taking place.
– No no no. Apple is this guy named Steve Jobs.
– Who the hell is Steve Jobs?
– It will probably be something …
Ridley Scott then took a look at the script and was fascinated by the fact that it was about advertising as an art form, something that made him accept the offer.
This is what the finished result looked like:
While “1984” was widely acclaimed, the 1985 commercial from Apple was cut along with the ankles. The movie was called “Lemmings” and promoted Macintosh Office:
The third Super Bowl movie from Apple was shown in 1999 and focused on the so-called Y2K bug. In the lead role we see the evil computer HAL 9000 from Stanley Kubrick’s masterpiece “2001 – A space adventure”:
In 2014, Jake Scott, Ridley Scott’s son, was commissioned to make an anniversary film for Apple. It looks like this: