Sonos launches cheaper soundbar – and own voice assistant

Sonos launches cheaper soundbar – and own voice assistant
Sonos launches cheaper soundbar - and own voice assistant 1

Sonos continues to broaden its range of soundbars. After compact Beam and mammoth Arc, the company shifts again towards a smaller form factor – and price tag. The new addition Sonos Ray is slightly smaller than Beam, while the price tag of SEK 3,399 is considerably smaller than the middle sibling’s just over SEK 5,000.

A lot of “luxury features”, such as voice control and Dolby Atmos then have to be ironed out. Ray is more of a “bare necessities” product but according to Sonos will still offer an impressive sound mat that can easily fill the living room and bounce between the walls.

Sonos soundbars
Photo: SonosTripp trapp trull. Sonos Arc on the far left, Beam in the middle and new Ray on the far right.

Ray can also be incorporated into existing Sonos systems in the usual way and supports both Sonos’ own Trueplay and an app-based equalizer. Four digital Class D amplifiers and two two treble speakers will deliver “balanced sound, clear dialogue and rich bass”, thanks in part to refined speech recognition and a new bass-reflecting system.

Sonos Ray will be released in Sweden on June 7 and costs SEK 3,399.

“Hey Sonos” – but only in the US

Although the new Sonos Ray does not support voice control, there are several other speakers in the Sonos flora with this technical specification. For these, Sonos will release its own voice assistant, Sonos Voice Control, this summer, but initially only for customers in the US. France is then in turn as the second country.

Sonos Voice Control works with Sonos Radio, Apple Music, Amazon Music, Deezer and Pandora. The elephant in the room will of course be Spotify. Sonos states, however, that more markets and services are underway for voice control. To wake up the assistant, the user says “Hey Sonos”. The voice has been recorded by none other than the actor Giancarlo Esposito.

Sonos launches cheaper soundbar - and own voice assistant 1

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