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‘Star’ wars: Mercedes 3-pointed logo at heart of lawsuit against Lenovo

‘Star’ wars: Mercedes 3-pointed logo at heart of lawsuit against Lenovo

RESEARCH TRIANGLE PARK – If you look closely you can see a 3-pointed logo on the screen of a high-powered Legion laptop from Lenovo. And Mercedes has taken exception to the similarity of that logo to its own star. Thus a lawsuit.

The international auto giant has filed a trademark lawsuit against Lenovo in the US District Court for the Eastern District of North Carolina.

In the suit Mercedes said it “seeks injunctive and monetary relief for trademark infringement, dilution, and unfair competition.”

The suit was launched Tuesday, according to Bloomberg news.

Source: Pixabay

“Mercedes calls the Legion logo ‘confusingly similar’ to it’s logo, as both feature a three-pronged star enclosed in a circle,” reported Emily Garcia for Bloomberg. “According to court documents, this is detrimental to Mercedes because the two products travel in the “channels of commerce that overlap,” referencing Mercedes’ usage licenses with e-sports and gaming companies.”

The Legion lineup is one of the most powerful – and pricey – in Lenovo’s extensive lineup. Lenovo is the world’s top seller of PCs.

Recently, Lenovo dropped a lineup of Legion smartphones that targeted gamers.

Just last month, Lenovo was ordered to pay US patent holder InterDigital a $138.7 million lump sum to settle a years-long dispute over licensing.

Interestingly, in August 2022 Lenovo made “Framework redesign its 3D-printable motherboard case,” reported Arstechnica.

Read the Bloomberg story online.

Related news

Lenovo ordered to pay $138.7M settlement to US-based InterDigital in landmark licensing dispute

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