If Black Friday is a relatively recent “event” in Europe, because Thanksgiving is not celebrated on this side of the planet, it remains a day of capital importance for brands present in the American market. With many consumers taking this opportunity to do their Christmas shopping, Black Friday is a good indicator of end-of-year trends on the console side.
The Xbox Series S would be the big winner of Black Friday in the United States this year. In any case, this is what the Adobe Digital Economy Index, relayed by the site Business Insider. Adobe explains having analyzed “more than a trillion visits made to online sales sites. “Which enabled him to determine that the Xbox Series S was among the best-selling products of Black Friday 2021.
Based on these data, the Xbox Series S would therefore have sold better than the PS5, Nintendo Switch OLED and Xbox Series X. While the Xbox Series S is not necessarily the most desired console at the end of the year, several factors have worked in its favor.
The Xbox Series S had several strengths
The first is its availability. PS5, Xbox Series X, and Switch continue to suffer from supply issues. These are linked to difficulties in obtaining the components necessary for their production. These worries associated with high demand lead to hard-to-find consoles. For its part, the Xbox Series S would not suffer from these problems would be easier to find.
The second factor is its price. At $ 300, the Xbox Series S is by far the most affordable next-gen console. Even if it is less powerful than the Xbox Series X and the PS5, this price remains a major selling point in its favor. Especially since it still allows you to play headlines at the end of the year like Halo Infinite or Forza Horizon 5.
A phenomenon linked to Black Friday or a situation doomed to repeat itself?
And despite the lack of a Blu-Ray drive, the Xbox Series S remains attractive thanks to Xbox Game Pass. At the end of the year, and for Black Friday, the Xbox Series S + Xbox Game Pass association remains one of the cheapest ways to play the big games of the moment. According to Adobe, the offer proposed by Microsoft was clearly attractive to American consumers.
As a reminder, the stakes around the Xbox Series S are important for Microsoft. The American giant has already said that some regions, such as Japan, are particularly receptive to the Xbox Series S. Phil Spencer for his part, has already said that he expects the Xbox Series S to finish the generation ahead of the Xbox Series X in terms of sales. For him, it is the price difference between the models that will be decisive.
Do such results surprise you? What was the key element for you this Black Friday? The price or availability of the Xbox Series S? Could you let yourself be tempted by this machine? Tell us all in the comments below.