This is how Facebook’s new major investment in sound will be

Facebook announces now that they are investing heavily in audio content in the coming months.

The company has developed new tools to make it easy for users to create audio content that can be published directly on Facebook. Advanced AI should be able to be used to automatically make the sound quality good even if it is recorded under poor sound conditions. It will also be possible to use music from Facebook’s library in the background, mix soundtracks, add sound effects, voice effects and filters. The social media giant has also invested in technology such as speech-to-text and voice morphing to make audio content available to more users.

Among other things, users will be able to create “Soundbites” which are short creative sound clips that are for example for anecdotes, jokes, inspiration, poems and other things that users may come up with. Soundbites will begin testing in the coming months.

In addition to short audio clips, it will also be possible to listen to podcasts directly in the Facebook app and even if the app is running in the background. Facebook will also recommend new podcasts based on the user’s Facebook activity. Podcast listening on Facebook will appear in the coming months.

Finally, Facebook has started testing Live Audio Rooms. An audio-based discussion forum not entirely different from how the hyped social audio app Clubhouse works. Live Rooms will initially be available via Facebook groups and for public figures. It will also be available for Messenger groups this summer.

Sound creators will also have the opportunity to make money on their works through donations, one-time purchases and subscriptions from users. Facebook has also developed a creators’ fund to financially back selected creators.

Also read: Linkedin is also working on challengers for Clubhouse