Apple CEO Tim Cook has appeared in a new interview on the well-known technology journalist Kara Swisher’s podcast for The New York Times. Something that was first noticed by Macrumors. The episode will not be published until Monday, but already now Kara Swisher has shared some excerpts.
Among other things, they talk about Apple’s upcoming App Tracking Transparency (ATT) which will be released in connection with iOS 14.5 and which means that all apps that want to access an iPhone’s ad identifier need permission from the user to track them online.
This has previously been criticized by Facebook, which says that smaller businesses rely on tracking and personal advertising and that Apple’s change will make such ads much less useful.
Kara Swisher has published part of Tim Cook’s response to the criticism where the Apple CEO says that:
“All we do, Kara, is give users the choice of whether or not they want to be tracked. And I find it difficult to argue against that. I have been surprised that there have been such strong backlash.”
In addition to the Facebook criticism, the new interview will also cover other topics such as Apple’s decision to remove the social media app Parler from the App Store and the “Tim Apple” incident.
And yes I asked him about Tim Apple. Good answer too. pic.twitter.com/v1mxDWrEER
– Kara Swisher (@karaswisher) April 3, 2021